Watch this

Advertizing in the streets of Brussels. Did it not bother anyone at the advertizing agency (or at Esprit) that she is not even wearing a watch while advertizing it? There’s gotta be more creative ways to sell this…



For him and for her: once again on gendered advertising

Watch this brilliant video on market segmentation by gender and find out how we are tricked into paying more. The sketch appeared on The Checkout, an Australian television series which discusses consumer issues.

Are we buying it or #notbuyingit?