2014 campaign of the UN. They are encouraging men to: “Record a video of yourself speaking out about women’s equality. Visit heforshe.org, send it to us and we’ll share your message with the world”

I wonder if participating in campaigns like this is only considered to be cool in the US and in Western Europe — I have a hard time imagining that there will be a lot of contributions from Eastern Europe, where the general sentiment is that “women are already equal, what more do they want?!”