Perfume ads

A co-worker sent me this photo he took on the busy streets of Brussels. It is a perfume ad featuring Uma Thurman in a seductive pose. (Remember this?)

I wonder, why do 99% of perfume ads need to show (barely dressed) women in such poses and usually open mouths? Do advertisers think this will make women buy the perfume hoping that we might look like Uma if we spray it on, or is this targeted at men because they are “supposed to” buy these as gifts for us (while maybe secretly hoping we do turn into Uma if we spray it on)?

Just for the fun of it, I did a Google search on ‘perfume ad’ images. Here is the (not so surprising) result.

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