Perfume ads

A co-worker sent me this photo he took on the busy streets of Brussels. It is a perfume ad featuring Uma Thurman in a seductive pose. (Remember this?)

I wonder, why do 99% of perfume ads need to show (barely dressed) women in such poses and usually open mouths? Do advertisers think this will make women buy the perfume hoping that we might look like Uma if we spray it on, or is this targeted at men because they are “supposed to” buy these as gifts for us (while maybe secretly hoping we do turn into Uma if we spray it on)?

Just for the fun of it, I did a Google search on ‘perfume ad’ images. Here is the (not so surprising) result.

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It’s Your Fault

We have all heard the gruesome stories of rape that came out of India in the past months, starting with the “bus” case of last December which became so well-known that it even has its own Wikipedia entry. All India Bakchod (AIB), an Indian (all men!) comedy collective had enough of that “every sexual assault case in India inspires a string of stupid and hateful remarks against women.” They decided to do something about this which resulted in a satirical response video that discusses victim blaming from a non-PC perspective. Food for thought.