We all have a love-hate relationships with ads on TV. OK, mostly hate. But every now and then (unlike Axe and most fragrance ads for example) they can be smart, non-sexist and funny.

Policymic collected some of the best and worst US ads of 2012 in which they are trying to sell stuff for women. I only include two examples here, but they have more.

One of the worst: you have probably heard about the pink “BIC for her” pens, which caused some turbulence on the internet and BIC was heavily attacked for being sexist (not without a reason). You may have also seen Ellen DeGeneres’s brilliant piece about it. (If not, watch it, it is hilarious!)

So here is the commercial of this new product for her:

Thankfully, there were good examples also, one of them being from Kotex, who gave a new twist to the usual tampon commercial 🙂